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Andy Michaels Newsletter

Sep
24

Google Doesn’t Use Keywords Meta Tag

By AndyM121

Hi all,

As I hadn’t been very active in my blog-hopping activites recently I decided to spend a night visiting my fellow students blogs and some outside blogs as well just to try to catch up with as many people as I could.

Firstly, some of the information, hints and tips that I picked up were excellent. And I mean that sincerely, excellent.

There was the social bookmarking advice from Karen Kalata, Paul Wilson’s tip on the MyBlogLog plugin, Marcus Passey’s great post on how much your site is worth and Edward Rubi’s terrific twitter tips. To name but a few.

Apologies to those I left out.

However it was when I went outside the students blogs and visited the site of Matt Cutts that I found a great piece of information. Now Matt is some head bod in the labs at Google. Haven’t found his job title yet.

But in Matt’s most recent post he talks about how Google does not use the keywords meta tag in their web search. At all. Ever.

I found this extremely fascinating as it is often mentioned in SEO teachings around the internet. And he goes on to say that they are far more likely to use the description meta tag  for searches.

Anyway, here’s the video he has posted. Hope you find it as relevant as I have.

Categories : Home, My Journey

Comments

  1. Paul Wilson says:

    Hey Andy,

    Thanks for the mention, I’m glad you found it useful :-)

    Pretty cool video, I have never really understood the SEO stuff to that extent so that helps clarify one thing. I just concentrate on the content. If the keywords are right and the content is good, google just seems to find you :-)

    Talk soon,

    Paul
    Paul Wilson´s last blog ..So what have I been up to lately…? My ComLuv Profile

  2. Definatly very helpful. Right now I’m trying to learn and tweak my sites as much as possible when it comes to on-page SEO. I will keep checking back for more good posts like this. Thank You

  3. Paul Lear says:

    Hey Andy,

    I know what you mean about getting behind on the blog commenting, I’ve not been feeling to good this week and I’ve not been able to do very much. I’ll be taking a night to do a big catch up soon I think.

    Thanks for bringing that video to my attention too, I’ve never fully understood the difference on how Google uses Meta description or tags. Now I know that keyword meta tags aren’t used, but meta description tag is looked at.

    That clears up the confusion for me. :)

    Paul.
    Paul Lear´s last blog ..Alexa Rank Challenge (Week 1 Update) My ComLuv Profile

  4. Ralph says:

    Andy:
    Thanks for digging up this little nugget! Google is really the only search engine that matters to me, so figuring out how those guys crawl sites is key info. Take care,
    Ralph
    Ralph´s last blog ..Starting with Marketing Academy Week Five Review: World Wide Winners! My ComLuv Profile

  5. Benjamin Cip says:

    Thank you for sharing this very interesting information, Andy. I have read a couple of SEO ebook untill now, and it seems the informations about SEO slighly change every years.
    Benjamin Cip´s last blog ..Learn How A 17 Years Old Newbie Made $2,389 In Just One Month My ComLuv Profile

  6. Paul Hooper says:

    Hi Andy,

    Wow, i didn’t realize that! Just shows, a lot of effort can be going into the wrong places sometimes :-) .
    I guess Google are forever updating the way they search and rank sites because people are always looking to beat their system, but i think Google will always stay one step ahead, just makes it difficult to keep up at times.
    Thanks for sharing Andy.
    Cheers,
    Paul

  7. James Howard says:

    Hey Andy,

    Wow, that is something that is mentioned in most SEO books, It is always spoken of as being important, maybe it’s not that important after all.

    Excellent find thanks for sharing that information.

    All the best,

    James
    James Howard´s last blog ..Alexa Rank Challenge My ComLuv Profile

  8. Jeff Sargent says:

    Hey Andy,

    I’ve never worried about the keywords meta tag. I think it meant something many years ago but not any more. I certainly don’t pretend that I’m any kind of SEO wiz but I’ve read so much about it that I’ve heard this many times over.

    But even with all the reading from all the so called experts I still had a little doubt that this meta tag was completely useless.

    No doubts anymore.

    This is great info as it’s coming from the best source possible, a Google employee.

    Later,
    Jeff Sargent
    Jeff Sargent´s last blog ..5 Tips For More Comments On Your Blog My ComLuv Profile

  9. becky grant says:

    I also heard about google just looking for things on it’s own. It makes it harder for me to please google. I guess the best option is to do like Paul says and just make good content that is focused.

  10. Kerie says:

    Hey Andy

    Thanks for the information. I have always believed that they were important, maybe they are for other search engines. Who knows.

    Cheers Kerie :-D

  11. Andy my man how are ya?

    Wow you mentioned me in your post again cheers dude, I just watched your youtube testimonial. Is that your first video? its great mate I didnt even know you were Scottish. Be great to meet my man one day soon.

    Yep I saw you added me on skype I will catch you on there soon buddy.

    cheers

    Marcus
    marcus passey´s last blog ..Seminar In London met Alex Jeffreys & Dean Holland Plus hung out with a couple of students My ComLuv Profile

  12. Tom Harvey says:

    Andy

    Great post, thanks for the info as I wasn’t aware of that previously. Looks like we must pay more attention to the description tags then….
    Cheers

    Tom
    Tom Harvey´s last blog ..Microsoft & Yahoo Team Up To Challenge Google My ComLuv Profile

  13. Hey Andy,

    that is really useful info, thanks for sharing :-)

    Annie
    Ann Marie Dennis´s last blog ..Free! Cash Keywords Toolbar My ComLuv Profile

  14. Hey Andy,

    Thanks for flagging this up – that’s a new one on me?

    I’ve always they were mega important and crucial for ranking.

    Just goes to show what many have been saying for a long time – just make sure your post has got valuable information that ‘people’ find interesting.

    Cheers Buddy,

    Andrew.
    Andrew Vaughan´s last blog ..Is Your Strategy Online, Right for Online Marketing Success? My ComLuv Profile

  15. Vance Sova says:

    Hi Andy,

    Very informative post. I heard about the keywords meta tag not having much importance anymore but I didn’t know that it had none whatsoever for Google.

    I think that Yahoo and Bing may still consider them though. They can’t hurt.

    The description is all the more important then.

    Thanks for coming up with valuable stuff.

    Vance
    Vance Sova´s last blog ..Why Should Your Life Story Matter? Show Up To Harm Or Help ? My ComLuv Profile

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