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Andy Michaels Newsletter

Aug
06

Know Your Conversion Rate

By AndyM121

The first mistake newbie’s make is they start contacting JV partners left, right and centre before they’ve even made a sale of their ebook themselves. This is wrong. Very wrong. You need to be able to contact a potential JV partner and be able to tell them how your sites converting.

Site conversion is simple. It’s the amount of visitors to the amount of visitors who buy. So for example if one hundred people visited your site and two bought your conversion is two percent.

You want to get at least one thousand visitors before you know your conversion.

To work out how your sites converting download the software fromwww.statcounter.com. Don’t worry it won’t cost you a penny.

Offer Large Commissions

Once you know how well your sites converting (if no one’s buying don’t even bother contacting marketers. Improve your sales letter, change your headline, whatever it takes) you can start contacting JV partners. Offer them more than your regular affiliates. If you offer your affiliates fifty percent commission, offer your JV partners seventy five percent.

You may be thinking “wait a sec those commissions are huge? I won’t make any money myself”. This is where so many go wrong.  If people are sending you tons of visitors you can build your email list and offer them other products in email promotions, and you can also make money selling back end products.

Return The Favour

Offering high commissions is not enough. Tell them that you’ll add a message into your auto responder set up so that you’ll market their products via an affiliate link in your back end. Explain that you’ll be setting up joint ventures with other marketers in the niche so that they’ll get visitors to their site without spending a dime.

Using Clickbank

Please, please understand one thing. If you’re selling an ebook on fitness don’t start contacting marketers who sell gardening products. That’s just ridiculous. Only contact marketers who sell products aimed at your niche market and therefore have an email or customer list of people who may have an interest in your ebook.

With that in mind start at www.clickbank.com. Click on “promote products” on the home page and then search the marketplace for products in your niche. Contact the product owners and try setting up a JV.

Comments

  1. Graeme Ashe says:

    Hi Andy

    Informative and great information there.

    I will be rethinking my tactics before contacting any JV partners in the future thanks to you!!

    Take Care

    Graeme

  2. Ed Rubi says:

    Again Andy. Lots of great tips. When the time comes I’ll be back. I didn’t know about the conversion rate thing. Gotta get a counter now.

    Thanks again,

    ed

  3. Hi, thanks so much for these tips! My blogs usually do bring readers and responses. One thing I do is engage with the readers. Answer questions in responses and make clarifications where needed. I think they appreciate that I take the time to talk to them.

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